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Thursday, August 20 • 11:00am - 12:00pm
SESSION 102 - Archives and Storytelling

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Storytelling is an increasingly popular marketing trend that helps to build both commercial and nonprofit brands, encouraged by the growth of social media and the need to stand out from the crowd.  Archives and archivists are key to telling the story of an organization, brand, or their own archival repositories.  In this lightning talk session, representatives of for-profit and not-for-profit organizations discuss their experiences leading, supporting, or influencing storytelling efforts. 


Melanie Bazil

Head of Collections Access, The Henry Ford
Melanie Bazil is the Head of Collections Access at The Henry Ford in Dearborn, Michigan. Her interest is in the use of museum archives and collections as an educational resource and in community outreach. She is also an independent scholar of American ceramics, architectural history... Read More →
avatar for Bill Jackson

Bill Jackson

Manager - Archives and Heritage Services, Harley-Davidson
Bill Jackson received his MLIS degree from UW-Milwaukee in 1995. After graduating, Bill spent two years as archivist with Circus World Museum. Bill has been with Harley-Davidson Motor Company since 1998. His present title is Manager of Archives and Heritage Services.

Shane Meeker

Company Historian, Procter & Gamble Company

Ted Ryan

Director, Heritage Communications, The Coca-Cola Company
avatar for Amy Stevenson

Amy Stevenson

Archives Manager, Microsoft
Manages the Microsoft Archives, overseeing collection development and management, historical research for all areas of the company and providing heritage consultation for external and internal storytelling in traditional and new media formats.
avatar for Winnie Titchener

Winnie Titchener

Associate Archivist & Oral History Coordinator, The Biltmore Company

Thursday August 20, 2015 11:00am - 12:00pm EDT
Room 26AB Cleveland Convention Center, 300 Lakeside Avenue, Cleveland, OH 44114

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