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Thursday, August 20 • 11:00am - 12:00pm
SESSION 102 - Archives and Storytelling

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Storytelling is an increasingly popular marketing trend that helps to build both commercial and nonprofit brands, encouraged by the growth of social media and the need to stand out from the crowd.  Archives and archivists are key to telling the story of an organization, brand, or their own archival repositories.  In this lightning talk session, representatives of for-profit and not-for-profit organizations discuss their experiences leading, supporting, or influencing storytelling efforts. 


Melanie Bazil

Head of Collections Access, The Henry Ford
Melanie Bazil is the Head of Collections Access at The Henry Ford in Dearborn, Michigan. Her interest is in the use of museum archives and collections as an educational resource and in community outreach. She is also an independent scholar of American ceramics, architectural history and is known for her preservation work in the City of Detroit. Previously she has held positions in several library and museum special collections including the Henry... Read More →
avatar for Bill Jackson

Bill Jackson

Archives Manager, Harley-Davidson Motor Co

Shane Meeker

Company Historian, Procter & Gamble Company

Ted Ryan

Director, Heritage Communications, The Coca-Cola Company
avatar for Amy Stevenson

Amy Stevenson

Archives Manager, Microsoft Corporation
avatar for Winnie Titchener

Winnie Titchener

Associate Archivist & Oral History Coordinator, The Biltmore Company

Thursday August 20, 2015 11:00am - 12:00pm
Room 26AB Cleveland Convention Center, 300 Lakeside Avenue, Cleveland, OH 44114

Attendees (175)